That’s Life was an extremely original and daring concept in TV: An hour-long ongoing sitcom and musical comedy that each week featured songs (some written for the show, some not) and dances. Robert Morse was the star and the show had something of the feel of his hit, How to Succeed in Business Without Really Trying. He played a young man named Robert Dickson while E.J. Peaker played his new wife, Gloria Quigley.
Each week, we got another chapter of their evolving life together, and there were guest stars aplenty. Among those who appeared, sometimes more than once as recurring characters, were Ethel Merman, Mel Tormé, Phil Silvers, Leslie Uggams, Paul Lynde, Vikki Carr, Mahalia Jackson, Alan King, Robert Goulet, Tony Randall and Liza Minnelli. Shelley Berman and Kay Medford turned up often as Gloria’s parents. The show also found ways to incorporate musical groups and their hits into its plot each week. On the first episode, which aired September 24, 1968, The Turtles sang “Eleanor.”
The above ticket is for August 18 and it’s for the second episode, which was telecast October 1 and told the story of how Bobby decided to ask Gloria to marry him. During the course of the hour, guest star Nancy Wilson sang “Marriage Blues,” E.J. Peaker sang, “It Must Be Him,” Morse sang, “Embarrassment of Riches,” Morse and Peaker sang “Our Love is Here to Stay” and”The Two of Us,” and Wilson and Peaker sang, “To Get a Man.” Guest stars Tim Conway and Jackie Vernon didn’t sing.
The series was a critical hit but that was about it. Audiences never discovered it…or if they did, they didn’t much like what they were watching. Twenty-six episodes were produced with the last airing April Fool’s Day of ’69. There were a few week of reruns and then the timeslot (Tuesday nights at 10) was given over to one night of a thrice-weekly Dick Cavett Show. That’s Life was never rerun again, which is a shame. It was one of those shows that deserved more of a chance.