Eye Guess was the first independent production of Bob Stewart, a game show producer who’d previously worked for Goodson-Todman Productions where he’d supervised and/or developed hits including To Tell the Truth, Password and the original The Price is Right. On the last of these, which had just been cancelled after its long run, Stewart worked with emcee Bill Cullen, and when Stewart struck out on his own, he tapped Cullen to host his first show.
On Eye Guess, two players confronted a game board containing nine squares like a tic-tac-toe game. In round one, they’d be shown eight possible answers to upcoming questions…but only for eight seconds. Then as Cullen asked questions, they’d call out numbers — i.e., “The answer to that one is behind Number Six, Bill!” Sometimes, the correct answer was none of the eight and if they thought that, they’d select the middle square, which was the “Eye Guess” space. If you racked up enough correct guesses, you won. Simple as that.
Eye Guess was a modest hit, lasting on NBC from January of ’66 to September of ’69. Cullen was not idle for long. The same month Eye Guess went off, Goodson-Todman revived To Tell the Truth as a daytime show and included him on its panel. Two years later, he was also back as a host…on a new NBC game show, Three on a Match, also produced by Bob Stewart.